Frequently Asked Questions About The Row Bags

These are the questions that come up most often about the row bags, answered with what can actually be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Bags only, here: ready-to-wear and footwear are not covered. Claims that circulate widely but cannot be checked have been left out

Who founded The Row, and where are its bags produced?

The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. Since 2012 the design studio has been in Tribeca, joined by a Paris office from 2011 and a London office from 2019. The label is named after Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No further manufacturing detail is published, ysl tote so claims about specific tanneries cannot be checked. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.

Why is there no logo on the bags?

There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. In their place, you read the bag by silhouette, proportion and construction. Check low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and expect a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Linings are luxury materials in their own right, specifying nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Nobody will recognise the bag from across a street, which for many buyers is the point.

How much should you expect to pay for a The Row bag?

No official price list exists, since the brand publishes none, so each number below is an observed 2026 market price. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. The line splits into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material moves the number more than size does. On the same silhouette, suede is consistently dearer than calfskin. Retailer prices differ, and stock, currency and season all move the number, so read the table as a snapshot rather than a quotation.

Is the original Margaux gone for good?

Only the brand knows, and it has said nothing. Verified: the Margaux came off third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Reports of discontinuation are widely published, but no official confirmation has come from the brand. Keep the two apart: treating them as one goes beyond the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Absent word from the brand, treat the question as open.

Margaux or Soft Margaux, what actually changes?

The Soft Margaux is a redesign rather than a renaming. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are the additions against the original. Recorded at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. There is talk of a Soft Margaux 15 at about $4,700; the figure remains unconfirmed. A different bag again is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.

Why do the model names have numbers in them?

That number indicates width in inches, and not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all follow it. Since two bags sharing a number occupy roughly the same width, comparing them is unusually easy. At one major retailer there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. Where a name carries N/S or E/W instead, those letters describe orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.

How do I authenticate a The Row bag?

The brand runs no public serial number, date code or authenticity card system for these bags, which means there is no code to look up and nobody can verify one for you. The whole job falls to physical inspection instead. Machine-precise stitching at an even density with no fraying or wandering lines is the standard, as are hand-painted edges with no overflow, bubbling or thin coverage. Real hide is substantial and soft at once and takes light in rather than throwing it back; fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is the norm, and the Margaux carries engraving on its buckles and base feet. Photo inspection is not enough: counterfeits reported through 2024 and 2025 pass it, which is why in-hand checks and platform authentication dominate the advice.

• Serial numbers, date codes and authenticity cards do not exist here
• Consistent stitch density and hand-painted edges that are clean
• Interior stamp crisp and centred, reading Made in Italy
• Matte or brushed hardware with a precise closing action
• A shape that holds when the bag is empty

Do The Row bags keep their value?

They have on observed market behaviour; treat that as description, not investment advice, and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Set that against the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. On the softer side, Fashionphile resale was reported up about 44% year over year. The picture is uneven: black and neutral calfskin carry the strength, while canvas, nylon, sisal and seasonal colours discount.

Which retailers stock The Row bags?

The direct routes are the brand’s own webstore and the boutiques in Los Angeles, New York, London, Paris and Amagansett. Confirmed multi-brand stockists take in Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. If you want off-price and archive stock, The Outnet is where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari also list them; sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.

How should I care for one?

No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. In every case: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. Calfskin and grained finishes take buffing with a soft dry cloth, plus neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Use a suede brush and nothing else on suede, which is the most fragile material here: no leather cream, no wet wipes, no soap, no water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.